Matrixe Zone
Case study · ongoing engagement

HeizMax®: website, shop and configurator, one partner.

HeizMax®, a brand of H+R Anlagenbau GmbH & Co. KG in Bannewitz, has built and rented out mobile heating for more than 30 years: electric heaters, heating trailers and heating containers up to 10,000 kW. We design, develop and market their digital estate: the WordPress website with its WooCommerce shop, a heating-solution configurator, and the Google Ads, SEO and GEO that bring buyers to them.

  • 2 Platforms designed & built · website with shop · configurator
  • 5 Uses in the configurator, from screed drying to process heat
  • 3 Channels we run · Google Ads · SEO · GEO
  • 30+ Years building mobile heating · Bannewitz
Open HeizMax heating trailer with two technicians working on the heating unit
The engagement

From design and development to marketing.

Client
HeizMax® · H+R Anlagenbau GmbH & Co. KG
Industry
Mobile heating · rental & sales · 30+ years
What we did
Design · Development · Google Ads · SEO · GEO
Platforms
WordPress website with WooCommerce · heating configurator
Status
Ongoing
What we built

Two platforms, designed and built by us.

HeizMax website and shop, built on WordPress with WooCommerce

01Website & shopWordPress · WooCommerce

heizmax.de

The brand's main website and shop, built on WordPress with WooCommerce around HeizMax's range: heating trailers, heating containers, electric heaters, air heaters and construction fans. Pages for each use, from heating failures and screed drying to process heat and municipal utilities, lead buyers to the right unit to rent or buy.

Visit the live site
HeizMax heating-solution configurator website

02Heating configuratorConfigurator

mobile-heizzentralen.de

A heating-solution configurator in three steps. Buyers enter the floor area, insulation level, use and how long they need heat, choose to rent or buy, and get a recommendation for a heating container, heating trailer or electric heater, with the quote request right below. It runs in German and English, without external scripts.

Visit the live site
What we run now

Bringing buyers to both of them.

Google Ads

We plan, run and optimize HeizMax's Google Ads campaigns, so people searching for mobile heating to rent or buy land on the right page, on the website or in the configurator.

Google Ads services

SEO

Ongoing search engine optimization: technical health, content and on-page work, so HeizMax's products and uses are found in Google.

SEO services

GEO

Generative engine optimization: making HeizMax a source that ChatGPT, Perplexity, Gemini and Claude can cite when people ask about renting or buying mobile heating.

AEO / GEO services
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