Search · Performance Max · Demand Gen · YouTube — orchestrated by AI bid models and human creative direction. Built by senior media buyers, scaled by custom AI agents.
In 2026, Google Ads runs on AI — Smart Bidding, Performance Max, Demand Gen. The agencies still tweaking max-CPC manually are burning your budget. The ones feeding the algorithm the right signals are compounding it.
Pause-and-play bidding, hourly tweaks, last-click attribution. Ten campaigns, all set to "Maximize Conversions" with no clue what they're optimizing for.
tROAS / tCPA bidding fed with clean offline conversions and value signals. Server-side tracking. Hundreds of AI-generated creative variants tested per week, winners scaled aggressively.
The bidder is already AI. The question is: who's feeding it.
Search, PMax, Demand Gen, YouTube, Display, Shopping — all fed by one creative engine, one value-signal pipeline, and one ROAS dashboard.
SKAGs, alpha-beta structure, conversion paths, audience signals. The boring infrastructure that decides whether anything else compounds. We rebuild every account from scratch.
Intent-clustered keywords, RSA at scale, dynamic search ads where they earn their keep. Senior buyers writing ad copy — not interns.
03Asset groups split by intent. Audience signals that actually steer the algorithm. Brand-exclusion lists you can audit. We don't just turn it on.
04Video ads that drive measurable conversion, not vanity views. Demand Gen for the new Discover & Gmail surfaces.
05Custom bid agent monitoring tROAS targets every 15 minutes, surfacing scaling moments and budget anomalies before Google's algorithm can hide them.
06Hundreds of headline, description, and asset variants tested per week — AI-generated, senior-curated. Statistical winners scaled, losers sunset automatically.
07Feed optimization, custom labels, supplemental data. Shopping campaigns that actually surface your hero SKUs at the right CPC.
08Every keyword, every audience, every dollar attributed. Server-side conversions. iOS-resilient. Looker + your stack.
A senior-led, AI-augmented engagement model that reaches break-even ROAS in 30 days and compounds from there.
Account audit, attribution health-check, conversion-path map, wasted-spend analysis. Within 7 days you see exactly where the leaks are.
Account rebuilt — campaign architecture, conversion stack, server-side tracking, audience signals. We touch every line item.
Campaigns relaunched with clean signals. Creative testing engine spinning. AI bid agent watching tROAS targets every 15 minutes.
Budget reallocation by intent cluster. New surfaces unlocked (Demand Gen, YouTube). The engine compounds — every quarter more efficient.
Server-side conversions, multi-touch attribution, and the same tools every senior media buyer uses — wired together properly.
A 3D mailbox configurator engineered for spec-heavy decisions, plus full-funnel acquisition. Google Ads + Meta Ads driving qualified configurator sessions; build conversion-tuned end to end.
Live site Google Ads · DTC B-Corp UK · surplus-produce DTCSearch and Performance Max for a sustainability-led DTC food brand fighting waste with award-winning condiments. Bid models tuned for margin, audiences segmented by mission-fit shoppers.
Live site Google Ads · Seasonal e-com Scaling EU ski retail · seasonal peakEuropean ski-equipment retailer running highly seasonal demand cycles. Search + Performance Max structured by intent, smart bidding tuned weekly, weather-aware budget shifts that capture every cold front.
Live siteFixed scope, fixed timeline, clear fee — usually 90 days from kickoff to first measurable ROAS lift. Flat project fee for a defined deliverable, or a rolling engagement with an outcome-tied bonus on ROAS, CAC, or pipeline. We never take a cut of your ad spend.
Book a strategy callHonest answers from senior buyers. No agency double-speak.
First wins ship in week 3 (wasted-spend cuts, structure fixes). Measurable ROAS lift typically 30–60 days. Compounding ROAS from month 3 onward. Faster claims are usually selling you something other than paid.
No. A % of ad spend rewards spending more, not spending better. Our fee is a fixed monthly + an outcome bonus tied to ROAS or CAC. Your interest = our interest.
We deploy server-side tracking (GTM Server / Stape) and enhanced conversions on every account during the restructure phase. Standard pixel-only setups are leaving a meaningful share of your conversion data on the floor — and Smart Bidding gets worse when it's flying blind.
Yes — copy, static creative, and short-form video. Strategy + AI-assisted production + senior creative review. We don't outsource to volume creative shops; every asset is briefed and approved by the strategist on your account.
$25k/month minimum spend for new engagements. Below that, the data signals are too thin for the AI bidder to learn fast and you'd be better served by a freelancer or in-house generalist. We'll tell you on the call.
It depends on your funnel maturity, brand awareness, and product. Typical split: 40% branded + non-brand Search, 35% PMax (excluding brand), 15% Demand Gen, 10% YouTube. We re-audit budget allocation every 30 days based on incremental ROAS.
